Keywords
Branding, UX/UI, Design Management, Marketing Design, Web3, AI, GameFi
Background
CerboAI is a decentralized AI project. The initial challenge was to integrate brain-related concepts into the project's branding design and maintain consistency across the website, product, and marketing efforts. To achieve this, I emphasized imagery of the brain and neurons in the design, using monochromatic color schemes and refined typography to convey a sense of professionalism and a cutting-edge, laboratory-like aesthetic.